Using multiple sourcing channels helps increase awareness of your job opportunities and reach a broader audience. Cast a wide net. 

Common sourcing methods include: 

• Sharing job openings through social media platforms.   
• Participating in networking events, career fairs, and community hiring events.   
• Using Tracking Links and Sources to advertise positions on local, industry-specific, and niche job boards, and measure applicant sources and evaluate recruiting performance.   
• Using QR codes to connect candidates directly to job opportunities from printed materials, events, signage, and marketing campaigns. 

A diverse sourcing strategy helps improve candidate reach and provides better insight into which recruiting channels deliver the strongest results.  

Current employees often represent a valuable source of qualified talent. 

• Internal Jobs help employees learn about opportunities within your organization.  
• An Internal Application provides a dedicated application experience for current employees who want to pursue a new role. 

Employee referrals often help identify candidates who align with your organization's culture and business needs. 

The Gravity Referral App supports employee referral programs by making it easier for employees to share open positions within their professional and personal networks. Referral programs can also help increase engagement and expand recruiting reach. 

Organizations often recognize employees who refer qualified candidates to encourage ongoing participation. 

A strong employer brand helps attract job seekers and creates a positive candidate experience. Effective employer branding practices include: 

• Maintaining professional and consistent job advertisements. 
• Encouraging employees to share authentic experiences through public review platforms, like Glassdoor.  
• Using consistent communication throughout the recruiting process.  
• Keeping career site information current and accurate. 
• A positive employer brand helps candidates better understand your organization and its opportunities. 

• Targeted recruiting tools help connect open positions with candidates who match your hiring requirements.  
• Organizations that partner with staffing agencies or third-party recruiters can use Agency Manager to support communication, organization, and collaboration throughout the recruiting process. 

Effective recruiting strategies often include: 

• Using multiple sourcing channels to reach different candidate audiences.  
• Measuring recruiting performance through source tracking and reporting.  
• Maintaining clear, consistent communication throughout the hiring process.  
• Building relationships with candidates, including those who are not selected for current openings.  
• Keeping recruiting content, branding, and job information up to date. 

A thoughtful sourcing and attraction strategy helps improve candidate quality, increase recruiting efficiency, and support long-term hiring goals.