Your careers page and job postings help job seekers learn about your company. Use Recruiting tools to attract qualified candidates, improve your employer brand, and create a positive candidate experience.  

Use your careers page 

Your careers page is one of the best ways to show job seekers what makes your company unique. Use it to help candidates understand why they should work for your organization. 

Job seekers often make quick decisions online. Their attention spans are short. Your careers page should attract, engage, and convince them to apply. 

You can improve your careers page by using search engine optimization (SEO) to help job seekers find your page. You want to make it easy for Google to understand your jobs, and for job seekers to find them.  

The biggest SEO wins come from: 

• Using clear job titles.  
• Writing complete job descriptions with location details and skill-based keywords that job seekers search for.  
• Keeping postings current.  
• Linking to the careers page from other websites, social media, email signatures, etc.  

Increase job visibility and applicant conversion 

Many job seekers find positions through job boards instead of visiting your careers page directly. 

• Well-written job descriptions can help your jobs appear in more candidate searches and encourage more applicants. 
• Short applications make it easier for job seekers to submit their information to begin the evaluation process. 

Best practices include: 

• Write job descriptions that attract, engage, and convince candidates to apply. 
• Simplify and shorten your application process. 
  • Refer to Understand the Application Builder feature and resources.  
• Encourage employees to share company reviews on job boards like Glassdoor. Job seekers generally trust employee-generated content more than company-generated content because it is perceived as less biased. A balanced view increases credibility and social proof.  
• Review job board listings regularly to confirm that jobs are posted correctly. 
  • Refer to Improve visibility of jobs on Indeed.   
• Expand your reach beyond job board partners by posting jobs to other job boards using tracking links. 
  • Refer to Create tracking links for external job boards or use JobTarget.  

Focus on a consistent candidate experience 

Maintain timely communication with all candidates throughout the hiring process, including candidates who are not moving forward. 

To improve the candidate experience: 

• Update your Thank You for Applying message and use job-specific email templates. 
  • Refer to Create and assign job-specific Thank You for Applying email templates. 
• Customize email templates and provide regular status updates to candidates. 
  • Refer to Create and share Recruiting email templates. 
• Use candidate texting to communicate quickly and efficiently. 
  • Refer to Use candidate texting for faster applicant communication. 
• Update and customize Thank You Letter templates. 
  • Refer to Create custom Thank You letter templates.   

Watch the expert session video about using Recruiting