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How Do I Expand My Brand and Improve My Reputation with Paycor Recruiting?

Describes how using Paycor Recruiting can expand your brand and improve your reputation by creating the best recruiting experience.

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Use Your Careers Page

  • The career page is one of your most important opportunities to show job seekers what makes your company stand out and why they should want to work for you.
  • The online attention span of candidates is incredibly short - your page should attractengage, and convince job seekers to apply. These Recruiting features help you do this:
    • Search Engine Optimization.
    • Link to the careers page on all social media platforms.
    • Update and edit your Job Descriptions with helpful information.
    • Consider Sponsorship for tough-to-fill positions through the Recruiting Marketplace.
    • Have a clear path to your career page on your website.

Create Job Descriptions to Attract, Engage, and Convince

If your job seekers aren’t navigating directly to your careers page to find your jobs, they’re searching for similar opportunities on leading job boards. Here are features to elevate your jobs in candidate searches:

  • Create your job descriptions to attract, engage, and convince potential candidates.
  • Simplify and shorten your applications.
  • Incentivize your Employees to write positive Company Reviews.
  • Refresh your job postings about every 4-6 weeks to get the most out of our free job board partners.
  • Check the job boards to make sure your jobs are being listed properly
  • Don’t rely on our Job Board Partners alone! You can post anywhere using tracking links

Focus on a Consistent Candidate Experience

Make an effort to maintain timely communication with all your candidates, even those you have no intention of moving forward with.

Watch the Expert Session Video about Using Recruiting

Updated: November 24th, 2025 3807 views


*This content is for educational purposes only, is not intended to provide specific legal advice, and should not be used as a substitute for the legal advice of a qualified attorney or other professional. The information may not reflect the most current legal developments, may be changed without notice and is not guaranteed to be complete, correct, or up-to-date.

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