A job post explains an open job and helps people decide if they want to apply. Clear and accurate job posts attract more candidates, increase applications, and make it easier for job boards to show your jobs in search results. 

Learn what candidates look for, how to improve your job posts, what to avoid, and where to post your jobs. 

Good job posts help you: 

• Make your jobs easier to find on job boards and in search results. 
• Reach more job seekers through different recruiting channels. 
• Show your organization's culture, benefits, and reasons people enjoy working there. 
• Build trust with candidates by sharing pay information and clear job expectations. 
• Attract qualified applicants by focusing on the skills needed and expected results for the role. 

What candidates look for 

People often spend only a few seconds looking at a job post before they decide to keep reading or apply. A good job post is easy to read and scan. It clearly explains the pay, job duties, and what makes your organization a great place to work.

Create strong job posts 

Follow these best practices to improve your job posts: 

• Use a clear job title. Choose common job titles that people are likely to search for. Do not use company-only titles, abbreviations, extra punctuation, or creative names that may confuse job seekers. 
• Share pay information. A salary range or hourly pay rate can help attract people whose pay expectations match the job.  
  • At a minimum, add the pay range to the job record. This helps job boards show the correct pay range instead of estimating it. For more information, refer to Add pay ranges to job postings in Recruiting. 
• Explain job duties clearly. Focus on the main duties and what the person is expected to achieve.   
• Separate required and preferred qualifications. Make it clear which skills or experience are required and which are helpful but optional.   
• Highlight benefits and workplace culture. Include details about health benefits, retirement plans, paid time off, career growth, work-life balance, and what it is like to work at your organization.   
• Use inclusive language. Write in a welcoming and respectful way so more people feel encouraged to apply.  
• Make the post easy to read. Use headings, bullet lists, and short paragraphs so people can quickly find important information. 
• Include clear location information. State whether the job is onsite, hybrid, or remote.
• Make it easy to apply. Remove unnecessary steps when possible to help more people complete the application process.   

What to avoid 

These mistakes can make your job harder to find and less appealing to job seekers. Avoid these common problems:  

Why visibility matters 

Job boards review and rank job posts. These things can lower your ranking: 

• Job titles that are unclear or hard to find in searches.   
• Posting the same job more than once.    
• Listing the wrong job location.    
• Jobs that offer only commission pay.   
• Writing that has errors or is hard to understand.   
• Application processes that take too long or have too many steps.   

Better job posts often appear higher in search results and attract more applicants.   

Places to post a job 

Free job boards 

• Indeed   
• LinkedIn (limited free posts) 
• Glassdoor 
• ZipRecruiter 
• Local, industry, university, or newspaper boards 

Internal options 

• Internal Careers Page  
• Gravity Referral Program  

Paid job boards 

• Sponsored jobs through 
• LinkedIn  
• Indeed  
• Glassdoor 
• ZipRecruiter 
• JobTarget  

Using both free and paid options can help you reach a wider audience. 

Tips to get more applicants 

• Keep the application process short 
• Use keywords candidates search for 
• Be clear about pay, location, and expectations 
• Post jobs only where they match the location 
• Review posts before publishing 

Watch the job boards on-demand video